KRO Kitchen card

Join the Kro Kitchen!

KroKitchen card is a loyalty program for everybody who enjoys eating, drinking and savouring life with us at KRO and Alma Prague. Whether you’re a fan of KRO’s signature chicken, addicted to our pastries and coffee, or simply can’t take your eyes off Alma’s open kitchen, becoming a member will make each of your visits to our restaurants even merrier.

Each visit pays off

For every 1,000 CZK you spend in our restaurants using your loyalty KroKitchen card – be it during one or multiple visits – we add 50 bonus points to your customer account. You can then use the collected bonus (1 bonus point = 1 CZK) to pay up to 50 percent of your bill during one of your next visits. Easy!

KroKitchen+

The more you eat and drink, the more you get! If you spend CZK 30,000 across our venues within 12 months, you will automatically become part of our KroKitchen+ and start earning double points – each 1,000 CZK spent will land you 100 points instead of 50 in your loyalty account.

I'm in, sign me up!

To get your very own KroKitchen Card, you can simply sign up right here, right now – create your account by clicking the button below and you’ll have the electronic KroKitchen card ready in your email and  smartphone in no time.

Or, if you prefer a physical KroKitchen Card, ask the staff at any of the KRO and Alma Prague locations (see their list), create an account once you have it and start collecting and enjoying your rewards.

Create your KroKitchen account

KroKitchen venues

List of places where you can get the KroKitchen card and enjoy its perks

V Jirchářích 8, Praha 1

V Jirchářích 8, Praha 1

V Jirchářích 8, Praha 1 (ve dvoře)

V Jirchářích 8, Praha 1

nám. J. z Poděbrad 1659/10, 130 00 Praha 3

Vinohradská 64, 130 00 Praha 3

Moskevská 30, 100 00 Praha 10

Boudníkova 2506/3, 180 00 Praha 8

V Jirchářích 8, Praha 1 *

* * discount on selected items. See our Frequently Asked Questions for details

LOYALTY KroKitchen Card

Where and how can I get my KroKitchen Card?

You can get your card directly online, by simply clicking Join Now in the menu above and creating your KroKitchen customer account. After filling in the registration form, you will receive an e-card immediately to the e-mail address provided. Download it to your smartphone and it’s ready to use!

If you would prefer a physical KroKitchen Card, ask for one from a staff member at any of our locations and then register the card following the same process as described above to enjoy its bonuses.

You can use the loyalty KroKitchen Card to collect and redeem bonuses when visiting any of the KRO or Alma venues in person:

Alma Café, V Jirchářích 8, 110 00 Praha 1

Alma Restaurant, V Jirchářích 8, 110 00 Praha 1

Vinárna by Alma, V Jirchářích 8, 110 00 Praha 1

KRO Vinohrady, nám. J. z Poděbrad 1659/10, 130 00 Praha 3

KRO Coffee, Vinohradská 64, 130 00 Praha 3

KRO Vršovice, Moskevská 30, 10000 Praha 10

In the Alma Wines Shop, V Jirchářích 8, 11000 Praha 1, the KroKitchen Card offers you a 5% discount on wines and Utopia and Euforia products (instead of bonuses).

More on discounts in the KroKitchen Card’s Terms & Conditions.

Present your KroKitchen Card (physical or electronic on your smartphone) to our staff each time you’re asking for a bill at the KRO and Alma venues listed above. For every CZK 1,000 you spend with us, we will credit 50 bonus points to your customer account (or 100 if you have reached the superKroKitchen: membership). The total amount of the customer’s spending is added up, so the customer does not have to reach CZK 1,000 in one visit, but for example in several separate visits. 

The points you accumulate are converted into bonuses once a week (each Monday at 6 am), and once converted you can use them to pay up to 50 percent of your next bill. Any balance of accumulated spending that is less than the amount of 1,000 CZK will be carried over to the following week.

E.g. if you accumulate 2345 CZK = 2345 points in a week, you will get a bonus of 100 CZK on your next spend (or 200 CZK if you have a superKRU: membership) and the remaining 345 points will roll over to the next period.

Your spending can be loaded onto the physical KroKitchen Card from the very first time you use it right after asking for it, but it is necessary to register and activate the card on this website in order to redeem your bonuses.

An electronic card obtained online on this website is already activated the moment you complete the registration and receive the e-card in your email.

The collected spendings are updated into redeemable bonuses once a week, always on Monday at 6:00 am. So if you spent e.g. 5,000 CZK on Monday afternoon, your bonuses worth 250 CZK (or 500 CZK, depending on your membership level) will be available for use on the following Monday morning.

If you spend CZK 30,000 with us within 12 months, you will automatically become part of our superKroKitchen: and you will start earning double points – for each 1,000 CZK spent, you will collect 100 bonus points instead of 50. To remain part of the superKroKitchen: membership level you need to spend more than CZK 30,000 again within the next 12 months.

If you’ve forgotten your physical card, simply check the My Account / Card tab after logging into your customer account here at www.krokitchenkarta.cz – you can always find the electronic version of your KroKitchen Card there and show the QR code to our staff when asking for a bill. We also sent you the electronic version of the card as an attachment to your welcome email right after you registered.

Simply request the physical KroKitchen Card at any of our venues listed above and add it to your customer account: login, go to the My account/Card tab, click on “Assign physical card” and enter the 8-digit code on the back of the card in the pop-up window.

If you lose your physical card, you can block it in your customer account under the Card tab. You can then request a new physical KroKitchen Card at any of our locations and assign it to your account using the “Assign a plastic card” button as described above. In the meantime, you can continue to use the electronic version of the card we sent you by email when you registered.

You can also re-send the electronic card under the Card tab to your email.

Krokitchen card